Self
Self is the brainchild of Matt Mahaffey, a multi-instrumentalist and producer hailing from Murfreesboro, Tennessee. Formed in the mid-1990s, Self is known for its eclectic mix of genres, blending elements of rock, pop, and electronica with a quirky, experimental edge. Mahaffey’s knack for catchy melodies and witty lyrics quickly set Self apart in the indie music scene, earning them a dedicated cult following. Their debut album, Subliminal Plastic Motives, showcased Mahaffey's unique production style and songwriting prowess, setting the stage for a series of critically acclaimed releases.
Over the years, Self has maintained a reputation for pushing musical boundaries. Mahaffey’s extensive work as a producer for other artists has also influenced Self's sound, bringing in diverse influences that keep their music fresh and innovative. Despite the challenges of navigating the music industry as an independent artist, Self has continued to release music that resonates with fans old and new. Their live performances are a testament to Mahaffey's versatility, often featuring a mix of traditional instruments and modern technology to create a captivating sonic experience.
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